With relentless zeal, brand Airtel has grown well beyond its Indian roots to be recognised as a highly acclaimed global brand. Demonstrating its ability to adapt to changing industry dynamics, Airtel is one of the largest global consumer brands to have emerged out of the country.
‘AirTel’ as a brand name was finalized by Mr. Sunil Bharti Mittal himself, to reflect the technological innovation of ‘Telephony over Airwaves’. Other options like ‘Be One’, ‘Tango’, ‘Bee Tel’ and ‘BTel’ were also considered as suitable brand names. Right from its inception, the idea was to position the brand as an aspirational lifestyle brand, going beyond pricing/tariff propositions only.
To make a mark, it is imperative to create a differentiating position and Airtel never ceases to amaze, with its incredible campaigns. With an aim to extend its reach to the remotest corners of the country, its iconic campaigns are true testimony to its success – an endeavour to earn the trust and loyalty of millions, driving home its brand message, every time.
"The power to keep in touch"
"Live… every moment"
"Barriers break when people talk"
"Har ek friend zaroori hota haif"
"The Smartphone Network"
""Widest 4G Network"
"Best Video Experience"
At Airtel, we are obsessed with exceptional experiences, and what better way to reach you than our remarkable campaigns! Touching hearts, delighting customers, overwhelming senses – we are ready to be a part of your life in truly unique ways.
"The Friendship Network"
"Airtel Rising Stars"
"Airtel Trace Music"