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25 Years

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Driven by an unabated enthusiasm to introduce path breaking innovations, Airtel has always been at the helm of revolutionary changes. From being the first in India to introduce music on mobile phones to launching new services like ‘Easy Recharge’, ‘Lifetime Prepaid’ and mobile money, Bharti Airtel has led remarkable initiatives aimed at transforming the lives of its customers. Let’s take a look at some of them.


Introduced ‘Easy Recharge’ a unique and revolutionary prepaid product with a minimum recharge of ₹50

‘Hello Tunes’ Pioneered mobile music in India with the launch of ‘Hello Tunes’


Introduced India’s first prepaid card with a lifetime validity, valued at ₹999, to receive incoming calls for a lifetime without any recharge.


‘SongCatcher’ Launched India’s first ever instant music on Mobile, allowing users to download songs of their choice as ‘Hello Tune’, utilizing our voice recognition software.


Undertook a massive rural connectivity project in Gujarat with ‘eGRAM project’, in partnership with Govt. of Gujarat, linking 13,716 villages of Gujarat with Common Service Centres (CSC) through telecom infrastructure


Partnered with Apple to introduce ‘iPhone 3G’, to offer a fine blend of revolutionary iPhone features and Airtel’s 3G network to create superior customer experiences.


‘Airtel Money’ Introduced India’s first mobile banking platform ‘Airtel Money’, empowering users to load money into mobile phones, to use it as a virtual wallet


‘Network Experience Centre’’ Took a major technological leap in network management with the functioning of a state-of-the-art Network Experience Centre (NEC) in Haryana. The real-time ‘Live’ facility was the first-of-its-kind in the sector that monitored Airtel’s network performance across its diverse business segments.


‘Wynk Music’ The first telecom operator to introduce Overthe-top (OTT) mobile network application in India with Wynk Music – a carrier agnostic with a ‘curated’ song library of over 1.8 million songs


‘One Touch Internet’

Airtel launched ‘One Touch Internet’ initiative to simplify internet services for first-time users in India.


Airtel applied for a Payments Bank license with Kotak to acquire 19.9% stake in Airtel M Commerce Services Limited.

Announced ‘Project Leap’ - largest capital expenditure of ₹600,000 Mn in the next three years, aiming for a comprehensive network transformation.

Announced the launch of first indigenously manufactured DTH set top boxes; in step with the Government’s ‘Make in India’ initiative.

Introduced new range of ‘Infinity Plans’ (industry first plan) and an industry first technology platform – Flexpage.

Launched ‘Wynk Movies’ – carrier agnostic mobile application offering customers thousands of movies and other video content.

Rolled out national mobile number portability.

Launched high speed 4G services commercially in 334 towns across India.


Became the first mobile operator in India to commercially deploy LTE- Advanced (4G+) technology on a live 4G network in Kerala. LTE-Advanced carrier aggregation technology combines TD LTE (2300 MHz) with FD LTE (1800 MHz) bandwidths to deliver mobile data speeds of up to 135 Mbps.

Announced a new initiative – Open Network - under Project Leap, our national network transformation initiative.

Launched ‘V-Fiber’ to deliver superfast broadband to digital homes.


Airtel Payments Bank became the first payments bank in the country to go LIVE as it rolled out services nationally.

Airtel launched ‘Project Next’, aiming to transform customer experience across its services and touch points. This included the first set of digital innovations - introduction of Next Gen Airtel Store, New version of My Airtel App and Airtel’s postpaid promise with ‘data rollover feature’.


Acknowledged as the fastest mobile network in India, third time in a row, by the global leader in internet speed tests – Ookla.

Launched world’s first innovative carrier digital platform which enables carriers to do wholesale voice business with Airtel at the click of a button.

Launched One Airtel – the first-of- its-kind digital quad-play platform in India to simplify customer experience for homes that use multiple Airtel services.

Launched #airtelThanks with an aim to delight its valued customers with exclusive and differentiated benefits.

Airtel TV Crossed 50 million Android downloads

Launched ‘Foreign Pass’ – a range of affordable international roaming voice packs for prepaid customers in India.

Airtel's music streaming app Wynk Music was rated as the 'Most Entertaining app of 2018' on Google Play Store.


Became the first operator to launch 4G services in the Andaman and Nicobar islands.

Deployed LTE 900 technology in 10 Circles to offer significantly better indoor 4G coverage.

Launched converged digital entertainment play: Airtel Xstream, which offers a range of connected devices, applications and services.

Launched ‘Wynk Tube’ as an extension of Wynk Music to allow users to stream audio and video of popular tracks.

Became first mobile operator to introduce Voice over Wi-Fi in India.

Launched ultrafast broadband offering - Airtel Xstream Fiber with 1Gbps speed.