WhatsApp OTP: How To Send OTP on WhatsApp?

  • 5 min read
OTP on Whatsapp

A One-Time Password (OTP) is a unique time-sensitive code used by businesses to verify user identity for different transactions and authentication processes such as financial transactions, account registration, password reset, etc. It provides an additional layer of security by confirming user identity through the registered mobile phone number.

As wireless broadband became more affordable and WhatsApp emerged as the preferred messaging application with over 500 million users, businesses in India found a new avenue to send OTP (One-Time Password) for user authentication. Leveraging the popularity and reach of WhatsApp, businesses can now utilise the WhatsApp Business API (Application Programming Interface) to send OTPs for verification purposes securely. This provides a convenient and reliable method for businesses to authenticate their users using the widely used messaging platform.to send OTPs for verification purposes securely.

How does WhatsApp Business API facilitate sending OTP through its platform?

WhatsApp API(Application Programming Interface) enables businesses to scale personalised customer communications. It helps connect business software like customer management systems to the WhatsApp account. The APIs allow messaging platforms for the approved use cases of time-sensitive, personalised notifications and customer support. The advanced automation features help businesses create a personalised customer communication flow.

The businesses cannot get WhatsApp API directly and have to avail of the services of WhatsApp BSPs like Airtel IQ. These Business service providers screen the companies that can get access to WhatsApp API, to avoid spam messages.

Things you need to Send OTP on WhatsApp

The following things are required to send OTP on WhatsApp:

  • Facebook Business Manager ID

Businesses need a business ID issued by the WhatsApp parent company Meta (previously Facebook) to send an OTP via WhatsApp.

  • Dedicated Phone Numbers

A dedicated phone number associated with their WhatsApp Business API account will be used as the sender ID for the OTP messages. The phone number should be dedicated solely to business communications on WhatsApp and should not have any WhatsApp account associated with it.

  • User-friendly workflow design

Businesses must design a user-friendly flow that guides customers through the process. It includes providing clear instructions and handling potential errors or fallback options.

  • WhatsApp Message Templates

The businesses should get message templates created and configured according to WhatsApp’s guidelines and policies for sending OTPs. The templates must include placeholders for the OTP and relevant instructions. The template needs to be approved by WhatsApp.

What are the steps for sending OTP on WhatsApp?

The first step is registering for WhatsApp business API through one of the business partners. The process involves creating a business profile and verifying requisite credentials and phone numbers. Once the business is approved for WhatsApp API, it can integrate it with its CRM (Customer Relationship Management) application to send automated OTPs.

There are two ways for businesses to send OTPs. They can send OTP either through their own dedicated number or through a shared number.

  1. Sending OTP through a shared number

A business needs to sign up with a WhatsApp BSP, like Airtel IQ, that offers this feature. The solution provider supports sending a specified number of OTPs using a shared number and businesses can buy credits to send OTPs once they have exhausted their quota of OTPs.

  1. Sending OTP through a dedicated number

Businesses must fulfil critical requirements to qualify for sending OTP through a dedicated number. The companies must first apply for WhatsApp API for their dedicated number through a WhatsApp BSP. The business needs to integrate API with the customer management platform to send the OTP messages from their dedicated number.

What are the benefits of sending OTP on WhatsApp?

  • Enhanced Security

WhatsApp offers an extra layer of security by leveraging end-to-end encryption and providing a secure platform for user verification. OTPs are encrypted, and only the recipient can see the message, preventing fraud and ensuring the sanctity of the verification process.

  • Improved User Experience

WhatsApp has become ubiquitous in Indian consumers’ lives, with users spending an average of 17.3 hours monthly on the application. The familiarity of the users with the interface and the ease of use of WhatsApp makes it a convenient and user-friendly option for businesses for OTP verification. Sending OTP through WhatsApp reduces friction and enhances customer satisfaction.

  • Simplified Process

WhatsApp allows real-time communication, and its alert features ensure that customers get the OTP in real-time, reducing customer wait times. It helps prevent transaction delays that may cause customers to opt out of the process. OTP sent through WhatsApp optimises the process and improves efficiency.

Interesting Post: WhatsApp Chatbot For Business: Understanding Different Use Cases

WhatsApp Business API enables businesses in industries like BFSI, logistics, retail, and e-commerce to use a secure and convenient method for user verification. It also helps to streamline the transaction and improve customer experience.

At Airtel IQ, the first telco to be registered as WhatsApp Business Solution Provider (BSP), we can guide you through the process of registering for WhatsApp API and end-to-end solution implementation. You can talk to our expert to use WhatsApp API to power your customer communication. Partner with us to leverage the power of WhatsApp API and elevate your business communication.