Airtel completed 23 years of serving the Indian market this year. This long and fruitful journey has not been possible without our customers. To convey our gratitude to the impeccable trust our customers have placed in us, we launched #airtelThanks. Since the start of its journey, Airtel has been obsessed with one single focus - delighting customers and providing them a differentiated experience. #airtelThanks is the biggest initiative to celebrate our relationships with customers by making them feel extra special. Equally, it offers the opportunity to reach customers with highly targeted offerings, rendering this program a win-win for our customers and partners.