A2P Messaging solution for secure and transparent customer communications

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Secure, convenient and flexible SMS APIs for your Business needs

Protect your brand identity

Shield customers from spammers looking to impersonate your brand to commit financial frauds

messaging api
Expand your customer base

Attract new customers and retain existing ones with personalized, two-way messages

messaging api
Increase Sales

Upsell relevant products, encourage reviews and testimonials, run promotions, share SMS alerts and more

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Complete Payments

Send invoices, due reminders and payment gateway URLs

send sms api platform
Introducing Airtel IQ Smart Communication Platform

One-stop messaging solution with various prepaid recharge plans

sms api

Everything you need to enhance your SMS capabilities

All types of SMS format supported

Service Implicit, Service Explicit, Promotional and Transactional

URL Shortening

Short links which takes you to the original location of the original link

Campaign Manager

Schedule A2P SMS to your customers through one-click


Blacklist or remove recipients based on their preference

Duplicate Number Removal

Remove duplicate number in your receiver list to avoid redundancy

Personalized SMS

Add customized fields that best suit your communication needs

Vernacular Support

Messaging supported in your local language

DLT Scrubbing

Leverage telco-grade privacy assurance for zero spam and fraud

Analytics and Reporting

Reports with 'sent' (to network, no to network), 'in progress', 'delivered' and 'failed' updates with error codes and logs

SMS Insight Report

Detailed reporting of your message at gateway

Spam Shield

Prevent lookalike fraudulent messages from deceiving your customers

The Airtel IQ Advantage

Effective DLT Scrubbing

Telco-grade privacy assurance for zero spam and fraud

Actionable Insights

Get transparent, granular, single-click SMS reports across sender ID and SMSC gateways

Insightful audit reports

Get the validated subscriber type and message count over email

24*7 CNOC

Network availability with round -the-clock support from CNOC

Message queuing through zero code

Schedule messages, through zero code with click of button


What's an SMS API solution?

SMS API is a software that integrates with your existing communication application and enhances its capabilities. It allows you to send and receive a large number of SMSs quickly and easily. You can stay active 24/7 and send notifications and other information to your customers outside business hours.

What can I do with an SMS API platform?

SMS APIs fuel a renewed experience for your customers. Key use cases are:
  • Personalise messages.
  • Send customised bulk messages.
  • Send transactional messages such as OPT and more.
  • Send reminders about meetings, bookings, and others.
  • Notify for discounts and sales offers.
  • Track message status.
  • Segment recipient list for targeted marketing.
  • Schedule and deliver messages at a suitable time.

How can SMS API providers benefit my business?

SMS APIs are comprehensive solutions for all business communication needs. Airtel SMS API supports all sorts of SMSs in multiple languages. It enhances customer relations, increases efficiency, and provides actionable insights to improve promotions. Better ties with customers and optimised marketing drive more leads and increase sales and revenue.

Transforming Business Messaging With SMS API by Airtel IQ

Despite being challenged by numerous communication alternatives, SMS is still the most popular messaging method worldwide. Airtel SMS API adds a new dimension to this messaging tool to transform businesses. It allows sending, receiving, and tracking messages at scale.

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