SMS API - Messaging Solutions for Business

Secure, convenient and flexible SMS APIs for your Business needs

Expand your customer base

Attract new customers and retain existing ones with personalized, two-way messages

Increase Sales

Upsell relevant products, encourage reviews and testimonials, run promotions, share SMS alerts and more

Complete Payments

Send invoices, due reminders and payment gateway URLs

Introducing Airtel IQ Smart Communication Platform

One-stop messaging solution with various prepaid recharge plans

Offer your customers 24*7 support throughout their lifetime

After sales-report, get feedback and share recommendations, schedule reminders

Everything you need to enhance your SMS capabilities

Supports All SMS Formats

Service Implicit, Service Explicit, Promotional and Transactional

URL Shortening

Short links that take you to the original location of the original link (Desired link/landing page)

Campaign Manager

Schedule A2P SMS to your customers with one click

Blacklisting

Blacklist or remove recipients based on their preference

Duplicate Number Removal

Remove duplicate number in your receiver list to avoid redundancy

Personalized SMS

Add customized fields that best suit your communication needs

Vernacular Support

Messaging supported in your local language

DLT Scrubbing

Leverage telco-grade privacy assurance for zero spam and fraud

Analytics and Reporting

Reports with 'sent' (to network, no to network), 'in progress', 'delivered' and 'failed' updates with error codes and logs

SMS Insight Report

Detailed reporting of your message at gateway

The Airtel IQ advantage

Effective DLT Scrubbing

Telco-grade privacy assurance for zero spam and fraud

Actionable Insights

Get transparent, granular, single-click SMS reports across sender ID and SMSC gateways

Insightful Audit Reports

Get the validated subscriber type and message count over email

24*7 CNOC

Network availability with round -the-clock support from CNOC

Message Queuing through Zero Code

Schedule messages, through zero code with click of button

Want to know more
about SMS?

Talk to an expert

Share your details so that our representative can contact you

Error Message

Airtel or Airtel Partner can call you on the provided contact number.

Questions on SMS API?

What's an SMS API solution?

SMS API is a software that integrates with your existing communication application and enhances its capabilities. It allows you to send and receive a large number of SMSs quickly and easily. You can stay active 24/7 and send notifications and other information to your customers outside business hours.

What can I do with an SMS API platform?

SMS APIs fuel a renewed experience for your customers. Key use cases are:

Personalise messages.
Send customised bulk messages.
Send transactional messages such as OPT and more.
Send reminders about meetings, bookings, and others.
Notify for discounts and sales offers.
Track message status.
Segment recipient list for targeted marketing.
Schedule and deliver messages at a suitable time.

How can SMS API providers benefit my business?

SMS APIs are comprehensive solutions for all business communication needs. Airtel SMS API supports all sorts of SMSs in multiple languages. It enhances customer relations, increases efficiency, and provides actionable insights to improve promotions. Better ties with customers and optimised marketing drive more leads and increase sales and revenue.

What industries can benefit from SMS API solutions?

SMS API is beneficial for any business that requires consistent, streamlined text communication. Industries widely using messaging APIs are:

Retail and e-commerce
Education
Travel and hospitality
BFSI
Healthcare
Government agencies and NGOs

What features does the Airtel messaging API offer?

Airtel messaging API is a feature-rich one-spot solution for business communications. Its key features are:

Support for all types of SMSs
URL shortening and campaign manager
Blacklisting and duplicate number removal
Personalised SMS and vernacular support
DTL scrubbing
Analytics and insightful reports

What are the steps to integrate an SMS API into my application?

Airtel SMS API integrates seamlessly with your existing system. Although the solution comes with simple documentation, our technical team assists you in setting up and running the API. We also help you with our 24*7 support from CNOC.

Can I receive SMS responses through a text messaging API?

Yes. SMS APIs enable two-way communication. You can message your customers and receive their responses.

How secure is sending sensitive information through an SMS API platform?

SMS APIs secure data using multiple ways, including two-factor authentication, CAPTCHA, blacklisting, and traffic monitoring. Airtel messaging API also provides DLT scrubbing to curb spam and fraud. However, it is better to limit sending sensitive information through SMS.

Are there any limitations on the number of messages I can send using an SMS API?

It depends on the SMS API provider and plan you choose. Some APIs offer unlimited messaging, while others cap the maximum number of messages sent in a specific duration.

Can I integrate multimedia content like images or videos in my SMS using a Messaging API?

Airtel SMS API only supports text messages. However, you can add a link using our URL-shortening feature to direct customers to the media pages.

How are delivery statuses and receipts managed with the Airtel SMS API?

Airtel SMS API comes with an analytics and reporting feature. It provides comprehensive message reports with status information (sent, in-progress, delivered, failed), error codes, and logs.

Transforming Business Messaging With SMS API by Airtel IQ

Despite being challenged by numerous communication alternatives, SMS is still the most popular messaging method worldwide. Airtel SMS API adds a new dimension to this messaging tool to transform businesses. It allows sending, receiving, and tracking messages at scale.

Companies can create personalised messages to engage with customers and deliver them at times when customers are most likely to see them. It is a reliable and secure way to reach a wider audience instantly.

How does an SMS API platform work?

SMS APIs add text messaging capabilities to the current applications. It integrates with the existing system and allows sending thousands of messages in seconds. After integration, the SMS API service provider routes all messages to the mobile network using the SMS gateway API.

Airtel provides expert support for integration and setup to simplify the process. Users only need to follow the friendly interface to handle the company's daily messaging. Its 24/7 assistance helps businesses make the most of their messaging tools at each step.

Benefits of SMS API Services by Airtel

All SMS formats supported via API

SMS API services support all promotional, transactional, service-implicit, and service-explicit SMSs.

URL Shortening & Campaign Manager

The API shortens the originally longer URLs to fit in the 160-character limit of SMSs. Marketing managers can create targeted SMS campaigns without technical expertise and instantly connect with mass audiences.

Blacklisting & Duplicate Number Removal

Send SMS API blacklists or remove recipients based on their opting preferences. It also removes duplicate recipients to avoid sending redundant messages.

Analytics and SMS Insight Reporting

Messaging API provides real-time status reports for all messages, including sent, in-progress, delivered, and failed with error codes. It also provides granular insights into SMS gateway API.

Catering Business Need with Messaging API Services

SMS is the biggest tool for businesses to connect with their customers and prospects. With personalised, well-timed messages, companies get more leads and can improve bottom lines.

One-spot messaging solution: Get an all-in-one messaging solution for business communications.
Well-monitored campaigns: Track the status of every message sent to the customer to ensure the campaign's effectiveness.
Expanding business reach: Connect with a larger customer base by sending thousands of messages with a click.
Increasing sales: Use SMS API to upsell and encourage reviews to improve campaigns.
Simplify payments: Send invoices, reminders, and payment gateway links to streamline payments.

Get Seamless Text Messaging Connectivity with SMS API Platform

Enhance messaging capabilities and get seamless connectivity with customers with Airtel SMS messaging API.

Global coverage: Quick SMSs and assured connectivity to customers worldwide
24*7 support: 24*7 support services for quick resolutions
High performance: Lightening fast delivery with Airtel's high-speed network
100% uptime: Reliable messaging API with no downtime

Explore Personalised Text messaging & Vernacular Support on API.

Personalised messages are the key to making customers feel valued. It gives them a cherished experience and encourages loyalty.

Airtel's SMS API allows adding the customer's name, location, last purchase, and other information to personalise messages. Marketers can customise SMSs to fit their communications the best. The ability to send messages in local languages elevates personalisation to another level.

Why Choose Airtel as an SMS API Service Provider for Your Business

Zero code message queueing: Schedule all messages with just a few clicks and absolutely no code.
Effective DTL scrubbing: Get telco-grade privacy with no unsolicited spam messages and fraud.
Quick, actionable insights: Transparent and granular SMS reports covering messages across the sender's ID and SMSC gateways in a single click.
Valuable audit reports: Insightful reports on validated subscriber type and message counts over email.
Round-the-clock CNOC: Get uninterrupted network availability with continual unfailing support from CNOC.

SMS