INSIGHTS PAPER

    Maximizing Banking SMS Efficiency: AI/ML-Powered Spam Protection for securing critical communication

    CASE STUDY

    Safeguarded 2Mn+ customers resulting in increased customer loyalty and confidence

    More than 50% spam messages that customers receive
    are bank fraud messages

    One of the biggest challenge banks face today is their customers regularly receive fraudulent and spam messages from imposters pretending to be banks. Airtel IQ SpamShield - An AI / ML based platform detects, prevents and suspends any fraudulent messages for banks or fintech companies to drive safe engagement and safeguard customer trust.

    The old way

    The old way

    No way to differentiate spammer from authentic sender.

    The Airtel way

    The Airtel way

    AI-powered social graph analysis to differentiate an authentic enterprise sender from spam.

    The old way

    The old way

    Enterprises don’t know what messages scammers are using to send fraud messages and spam.

    The Airtel way

    The Airtel way

    Direct connectivity between enterprise and telco to eliminate spam and share updates or alerts.

    The old way

    The old way

    No way of blocking spam and smishing.

    The Airtel way

    The Airtel way

    Suspension of sender IDs, content templates and numbers used for smishing.

    Exclusive features of Airtel IQ SpamShield

    • 100% secure and complaint

      100% secure and complaint

      Secure and compliant messaging backed by rigorous certifications.

    • SpamShield platform

      SpamShield platform

      Protect your customers from spam with an AI/ML based SPAM protection platform.

    • Transparent analytics and reporting

      Transparent analytics and reporting

      Get real-time, detailed campaign reports to understand performance better.

    • Reduce operational complexities

      Reduce operational complexities

      Offering swifter DLT operations, 24*7 support and fraud management.

    Impact delivered

    • 2 million+

      Spam messages/day gone to almost zero

    • 98%

      reduction in spam

    • 8k+

      SMS Headers Blocked

    SMS
    WhatsApp
    Cloud Telephony
    Operator Connect

    IQ Products to suit your business needs

    Custom solutions, empowering your business journey

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