Reach the right audience with the
Enabling emerging businesses with a one-stop, easy-to-use, and self-serve platform to reach the right audience, at the right time, using the right channel. Leverage insights from over 350M Airtel users to run highly targeted campaigns.
Drive business growth with highly targeted campaigns
A simple self-serve platform, which reduces dependency and increases your go-to-market speed. No technical knowledge or integration required.
Choose between own audience or add audience
Upload your audience or find the right audience using Airtel’s insights for effective targeting.
Single platform, multiple channels
Get rid of the hassle of managing multiple vendors for multiple channels of communication.
Simplified billing and payment management
Works on a pay-as-you-go model for restricted usage. Set campaign budgets and monitor spends easily.
Analytics and reporting
Avail comprehensive reporting and analytics for tracking and refining your campaigns.
Features of Airtel IQ Reach
Create, edit and manage campaigns from a centralized dashboard.
Message Creation & Personalization
Design and customize message within the portal. Personalize your message for each customer
Audience Targeting & Segmentation
Choose audiences from 5 key parameters and 50+ different interest cohorts. Run campaigns by getting the number of users according to location.
Multiple Channels of Communication
Choose between WhatsApp and SMS depending on your campaign requirement
Scheduling of Messages
Schedule the delivery of messages real time or at specific date, time and frequency
Prepaid wallet recharge through different payment methods such as UPI, Debit, Credit Cards and Net Banking
Use IQ Reach across multiple industries
Target college students from nearby campuses or food lovers on phoneStudents/Food Lovers
D2C Digital Brands
Promote your online business by reaching out to the users who frequently shop on e-commerce websitesE-Commerce Apparel
Convey your exclusive offer on medicines, baby products and wellness products to health enthusiasts and likely patients in your localityDigital Healthcare, Parents
Run a promotional offer for the upcoming festive season by targeting all the travel enthusiasts from the city/region of your choiceTravel Enthusiasts
Motor Vehicle Service
Send a personalised servicing reminder to your existing clients and other car owners in your cityVehicle Owners