Reach the right audience with the right budget

Enabling emerging businesses with a one-stop, easy-to-use, and self-serve platform to reach the right audience, at the right time, using the right channel. Leverage insights from over 350M Airtel users to run highly targeted campaigns.

Drive business growth with highly targeted campaigns

Completely self-serve

A simple self-serve platform, which reduces dependency and increases your go-to-market speed. No technical knowledge or integration required.

Choose between own audience or add audience

Upload your audience or find the right audience using Airtel’s insights for effective targeting.

Single platform, multiple channels

Get rid of the hassle of managing multiple vendors for multiple channels of communication.

Simplified billing and payment management

Works on a pay-as-you-go model for restricted usage. Set campaign budgets and monitor spends easily.

Analytics and reporting

Avail comprehensive reporting and analytics for tracking and refining your campaigns.

Features of Airtel IQ Reach

Campaign Management

Create, edit and manage campaigns from a centralized dashboard.

Message Creation & Personalization

Design and customize message within the portal. Personalize your message for each customer

Audience Targeting & Segmentation

Choose audiences from 5 key parameters and 50+ different interest cohorts. Run campaigns by getting the number of users according to location.

Multiple Channels of Communication

Choose between WhatsApp and SMS depending on your campaign requirement

Scheduling of Messages

Schedule the delivery of messages real time or at specific date, time and frequency

Prepaid Model

Prepaid wallet recharge through different payment methods such as UPI, Debit, Credit Cards and Net Banking

Use IQ Reach across multiple industries


Target college students from nearby campuses or food lovers on phone

Students/Food Lovers
D2C Digital Brands

Promote your online business by reaching out to the users who frequently shop on e-commerce websites

E-Commerce Apparel

Convey your exclusive offer on medicines, baby products and wellness products to health enthusiasts and likely patients in your locality

Digital Healthcare, Parents

Run a promotional offer for the upcoming festive season by targeting all the travel enthusiasts from the city/region of your choice

Travel Enthusiasts
Motor Vehicle Service

Send a personalised servicing reminder to your existing clients and other car owners in your city

Vehicle Owners

Want to know more about Airtel IQ Reach?