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    Now use internet to browse, record shows through your Airtel digital TV recorder
    - Replicates its pioneering mobile recording application interface on the internet
    - Intuitive user interface to have many firsts, customers can
        • Browse by Genre, Channel, Search by Time/Program name
        •View programs in advance as also jump directly to Favourite Channels
     
    New Delhi July 1, 2010 : As part of its strategy of driving convergence across screens, Airtel digital TV – the DTH service from Airtel today extended its recording capability via the internet. With this Airtel digital TV recorder customers can now also record programmes by logging into their Self Care account on www.airtel.in/digitaltv. They can click on "Program Guide" at the top navigation bar to access the feature.

    Announcing this development, Mr. Sugato Banerji, CMO – DTH, Bharti Airtel, said, “Our internet recording feature for the Airtel digitalTV recorder is consistent to our efforts of driving innovation based on a deep understanding of the consumer that makes technology relevant and useful for them. Our unique mobile recording feature has been excellently received by consumers. With the addition of the internet recording capability, we further empower our Airtel digital TV Recorder customers to make the most of their busy schedules while still keeping up with their favourite TV programmes.”

    The intuitive user interface besides replicating the appeal of its mobile recording application, has also introduced some other innovative features for its Internet Recording offering. Launching the feature takes the user to a grid view of channel-wise listing of programmes by time. In what is another unique feature, Airtel digital TV customers can browse the Programme Guide by Genre, Channel; Search by Time/Program name. One can also view programs in advance and jump directly to Favourite Channels.

    While the browsing feature is available to all customers, the Record functionality will be available to new and existing Airtel digital TV Recorder customers. Clicking on any programme gives the programme details. If customers want to record, they can just click on the Record button to schedule a recording. The recorder has to be on the Power on mode at home and the chosen programme will automatically get recorded. The simple one-click procedure is similar to that on the unique Airtel digital TV mobile application that is both handset and operator agnostic. 

    Self Care on www.airtel.in/digitaltv also enables Airtel digital TV customers to also view their account balance, recharge their account, order movies and add or remove top ups. 

    Airtel digital TV – The DTH service from Bharti Airtel – is one of the leading national level DTH service in the country which offers its customers MPEG 4 with DVBS 2 – currently the most advanced digital broadcasting technologies available in the world after HD broadcasting. Additionally, Airtel digital TV was the first to bring many firsts to the DTH segment in India including a Universal Remote which operates both the Set Top Box and TV set as well as several unique Interactive Applications. Recently, Airtel scaled one more feat by introducing for the first time in India, its digital TV recorder that offered the capability to record live television, anytime, anywhere. Users can also update themselves on the latest stock news. All this is backed by 24x7 customer care. 

    About Bharti Airtel Limited : Bharti Airtel Limited, a group company of Bharti Enterprises, is a leading emerging markets telco with operations in 18 countries across Asia and Africa. The company has over 185 million customers across its operations. Bharti Airtel has been ranked among the six best performing technology companies in the world by Business Week. 

    Bharti Airtel is structured as four strategic business units - Mobile, Telemedia, Enterprise and Digital TV. The mobile business offers services in 18 countries across Asia and Africa. The Telemedia business provides broadband, IPTV and telephone services in 89 Indian cities. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. The Digital TV business provides DTH services across India. All these services are provided under the Airtel brand (excluding Bangladesh and Africa). Airtel's international network infrastructure includes ownership of the i2i submarine cable system and consortium ownership in five global undersea cable systems, SEA-ME-WE 4, EIG, I-ME-WE, AAG and UNITY. For more information, visit 
    www.airtel.in