New Delhi , September 4, 2008 – Bharti Airtel , India 's largest integrated telecom services provider, today announced its collaboration with HP, in a combined effort to promote Broadband and PC penetration in the country. Under the scope of the partnership, Airtel will offer consumers a broadband connection at Discounted Entry Cost with every HP and Compaq notebook and desktop. This alliance is a key initiative by the two industry leaders to join forces to further enhance broadband and PC penetration levels in the country.
Announcing the collaboration, Mr. Deepak Srivastava, CEO- North, Telemedia Services, Bharti Airtel said, “ At Airtel, it is our consistent endeavor to look at innovative and exciting ways that help our customers derive the most out of their Broadband experience. The synergies of the Airtel-HP alliance will leverage the symbiotic relationship between the PC and Broadband, spurring uptake of best-in-class content and an enhanced on boarding experience for both existing and first time users. This initiative will further enhance our leadership in the broadband space, and is an excellent value for money proposition for our customers.”
According to Mr. Rajiev Grover, Director, Consumer Products, HP PSG India , “As the market leader in the Indian PC space, we have continuously worked towards creating an enabling ecosystem by not only creating a diverse product range, but also to create relevant offerings appealing for the dynamic market. With this unique partnership with Airtel broadband service, we have gone a step beyond adding value to the ultimate PC experience that HP has to offer. As more and more consumers log onto the internet for e-commerce, entertainment and gaming, P2P sharing and for downloading applications, this tie up will enable the user to get more from his PC.
Under the offer, Airtel is offering customers buying any HP Compaq notebook an Airtel broadband connection at extremely pocket-friendly/ consumer-friendly terms that include Zero Security Deposit and Installation Fee, Free Wi-Fi connection and Discounts on Broadband Rental upto 14 months.
About Bharti Airtel Limited
Bharti Airtel Limited, a group company of Bharti Enterprises, is India 's leading integrated telecom services provider with an aggregate of 75 million customers. Bharti Airtel has been rated among the best performing companies in the world in the BusinessWeek IT 100 list 2007.
Bharti Airtel is structured into three strategic business units - Mobile services, Telemedia services and Enterprise services. The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles. The Telemedia business provides broadband & telephone services in 94 cities and is foraying into the IPTV and DTH segments. The Enterprise business provides end-to-end telecom solutions to corporate customers and national & international long distance services to carriers. All these services are provided under the Airtel brand. Airtel's high-speed optic fibre network currently spans over 78,540 kms covering all the major cities in the country. The company has two international landing stations in Chennai that connects two submarine cable systems - i2i to Singapore and SEA-ME-WE-4 to Europe . For more information, visit www.bhartiairtel.in
HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world's largest IT companies, with revenue totaling $113.1 billion for the four fiscal quarters ended July 31, 2008 . More information about HP (NYSE: HPQ) is available at http://www.hp.com/ .
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