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    Airtel launches Mobile Services in Lakshadweep

    • First Private Mobile Service Provider in the Islands
    • Services available to the entire population in Kavaratti, Agatti and Bangaram Islands
    • Special Introductory offers

    Kochi, May 21, 2008: Airtel, India’s leading mobile services provider, has taken yet another technological leap to provide mobile services at Lakshadweep Islands. Airtel is the first private mobile service operator to start functioning in the Islands.

    The formal inauguration of Lakshadweep Service was done by Honourable Administrator Lakshadweep, Shree B. V. Selvaraj, IAS by switching on the first tower at Kavaratti on 20th May 2008. The first call was made by Shree B. V. Selvaraj to Mr. Sanjay Kapoor, President, Mobile Services, Bharti Airtel Limited. There was also a musical night arranged at Paradise Islands in the evening for the public of Kavaratti to announce the launch of Airtel services.

    According to Mr. Deepak Mehrotra, Director, Mobile Services, Bharti Airtel Ltd, “This is a special day for all of us at Airtel and we are delighted at the launch of our services in Lakshadweep. We are committed to bringing world-class services to customers and adding value to communities and businesses on the Island. Opening up the mobile opportunity for people in Lakshadweep, Airtel is committed to driving affordability and availability that can spur the uptake of mobile telephony in the Islands. ”

    Initially Airtel will provide both prepaid and postpaid services in three Islands viz Kavaratti, Agatti and Bangaram. Airtel has set up two towers in Kavaratti and one each in Agatti and Bangaram. The entire population of these three Islands can now avail Airtel Mobile Service.

    Mr. Vikas Singh, Chief Operating Officer, Bharti Airtel Limited (Mobile Services), Kerala Circle, said “We are extremely delighted at being given the opportunity to provide mobile services in Lakshadweep Islands.  Bharti has been at the forefront of the telecom growth story in India, which is one of the fastest growing mobile markets in the world. We are committed to providing world-class telecom services to our customers in Lakshadweep.”

    The launch of Airtel’s services promises an exciting value proposition for customers:

    • Robust customer care services available on 121
    • Simple and easy to understand price plans
      • Uniform tariffs for Local (Re. 1/minute), STD (Rs. 1.50/minute) calls as in all 23 Airtel Circles in India on Home & Roaming Airtel networks
    • Anytime, anywhere recharge with Airtel Easy Charge available at over 50 retail outlets across Lakshadweep
    • State-of-the-art 2.5G Enhanced Response (ER) network on a 1800MHz spectrum managed by Ericsson, world leaders in mobile phone and telecom infrastructure.

    New Airtel customers, who sign up for Airtel services in the first month of operations, can call avail of some exciting value offers

    • Reduced local tariffs (Airtel @ 30p/minute, Other Mobiles @ 50p/minute, Landline @ 75p/minute and SMS @ Re. 1).
    • Besides customers can avail of Two recharge vouchers with 12 and 18 month validity @ Rs. 201 (talktime- Rs. 25), Rs 149 (talktime- Rs. 5) respectively


    About Bharti Airtel Limited:

    Bharti Airtel Limited, a group company of Bharti Enterprises, is India’s leading integrated telecom services provider with an aggregate of 64.26 million customers as of end of March 2008, consisting of 61.98 million mobile customers. Bharti Airtel has been rated among the best performing companies in the world in the BusinessWeek IT 100 list 2007.

    Bharti Airtel is structured into three strategic business units – Mobile services, Telemedia services and Enterprise services. The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles. The Telemedia business provides broadband & telephone services in 94 cities and is foraying into the IPTV and DTH segments. The Enterprise services provide end-to-end telecom solutions to corporate customers and national & international long distance services to carriers. All these services are provided under the Airtel brand. Airtel’s high-speed optic fibre network currently spans over 73,787 kms covering all the major cities in the country. The company has two international landing stations in Chennai that connects two submarine cable systems – i2i to Singapore and SEA-ME-WE-4 to Europe. For more information, visit www.bhartiairtel.in