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    Bharti Airtel and Radio Mirchi launch Mirchi Mobile on Airtel
    – Follow your favourite local Mirchi radio station from anywhere in India – only on Airtel –
    - Follow 12 Radio Mirchi stations on Airtel – even on mobile phones without FM receivers
    - To subscribe simply dial 59830 to listen to up to 100 minutes of Radio Mirchi content for Rs. 10 per week
    - Mirchi Mobile will be initially available to Airtel customers in Delhi and Mumbai, shortly followed by the rest of the country
     
    New Delhi, April 26, 2010: Bharti Airtel, one of Asia’s leading integrated telecom service provider has launched Mirchi Mobile, a unique innovation in partnership with Radio Mirchi, India’s leading private FM Radio station, Now, Airtel mobile customers can choose to follow their favourite local Mirchi radio station from anywhere in India and can choose from 12 Radio Mirchi stations. To subscribe, they simply dial 59830 to listen to up to 100 minutes of Radio Mirchi content for Rs. 10 per week. Now every handset, even those without an FM receiver, can access Radio Mirchi content streamed through Airtel network. Mirchi Mobile will be initially available to Airtel customers in Delhi and Mumbai, shortly followed by the rest of the country.

    Announcing the launch of the service, Mr. Shireesh Joshi, Director-Marketing, Mobile Services, Bharti Airtel said, “Airtel is committed to continue delivering innovative offerings that enhance our customer’s experience on their mobile phones. Today, we are happy to partner with Radio Mirchi to innovate the radio listening experience for our customers – enabling them to carry their favourite radio experience wherever they go to any part of the country. Not limited by location or by handset features, Mirchi Mobile on Airtel offers a unique experience – only for Airtel customers.”

    Announcing the launch of the service, Nandan Srinath – Head of mobility initiatives for the Times Group, said “Mirchi Mobile is a fantastic new avatar of Radio Mirchi; the brand has always been at the forefront of change and new technology and continues to be the #1 brand in the radio space nationally. This new service will allow Mirchi to be available more widely, in new formats and to more listeners than ever before. We are proud to partner with Airtel in this venture”

    The service is powered by Spice Digital, a market leader in the deployment of Music-On-Demand services for Indian & International operators and has now added Mobile Streaming in its product portfolio.

    About Bharti Airtel Limited : Bharti Airtel Limited, a group company of Bharti Enterprises, is among Asia’s leading integrated telecom services providers with operations in India, Sri Lanka and Bangladesh. The company has an aggregate of around 137 million customers across its operations. Bharti Airtel has been ranked among the six best performing technology companies in the world by BusinessWeek.

    Bharti Airtel is structured as four strategic business units - Mobile, Telemedia, Enterprise and Digital TV. The mobile business offers services in India, Sri Lanka and Bangladesh. The Telemedia business provides broadband, IPTV and telephone services in 94 Indian cities. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. The Digital TV business provides DTH services across India. All these services are provided under the Airtel brand. Airtel’s national high-speed optic fiber network currently spans over 118,337 Rkms across India. Airtel's international network infrastructure includes ownership of the i2i submarine cable system and consortium ownership in five global undersea cable systems, SEA-ME-WE 4, EIG, I-ME-WE, AAG and UNITY. For more information, visit
    www.airtel.in

    About Radio Mirchi:
    A leader in the private FM radio industry, Radio Mirchi operates FM radio stations in 32 cities i.e. Mumbai, Delhi, Kolkata, Chennai, Indore, Ahmedabad, Pune, Hyderabad, Bangalore, Jaipur, Patna, Jalandhar, Goa, Baroda, Bhopal, Kanpur, Rajkot, Nashik, Varanasi, Aurangabad, Lucknow, Surat, Kolhapur, Madurai, Nagpur, Vishakhapatnam, Coimbatore, Mangalore, Vijayawada, Raipur, Thiruvananthapuram and Jabalpur. Its first radio station was launched in the city of Indore in October 2001. Radio Mirchi has a listenership of more than 40 mn ( as per IRS R2, 2009) and was voted the No.1 media brand by an IMRB – Pitch survey recently. It was also awarded the most successful radio channel of the year at FICCI Frames 2010.For more information visit
    www.radiomirchi.com or enil.co.in