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    What’s your Rashee? premieres on television – on Airtel digital TV
    - Available from October 9 for only Rs. 75 - 
    New Delhi, October 7, 2009 : Airtel digital TV - the DTH service from Bharti Airtel – today announced the television premiere of the Priyanka Chopra-Harman Baweja starrer What’s your Rashee? on its PPV service from Friday, October 9 at Rs. 75 only. This comes just within two weeks of the film’s theatrical release. Customers can order the film by visiting the website www.airtel.in/digitaltv or SMSing the Movie Code to 54325 or SMSing START to 54325 from their registered mobile number. 

    Announcing the TV premiere, Sugato Banerji, Chief Marketing Officer-DTH, Bharti Airtel, said, “With the television premiere of What’s your Rashee?, Airtel digital TV is delivering on its promise of providing magical entertainment to its customers across the country, especially during this festive season. On our Pay Per View service, our DTH customers across the country are able to enjoy the luxury of watching latest blockbusters in the comfort of their homes and at nominal prices.”

    Directed by acclaimed film-maker Ashutosh Gowarikar, What’s your Rashee? is the story of a young man Yogesh Patel (played by Harman Baweja) who has always wanted a love marriage but is told to find a suitable bride within 10 days to save his family from utter ruin. He thus decides to meet one girl from every sun sign (each played by Priyanka Chopra) and then choose one to marry. This movie also makes Priyanka, the first Indian actress to enter the Guinness Book of World Records for playing the highest number of characters in one film.

    Airtel digital TV – the DTH service from Bharti Airtel – is the sole national level DTH service in the country which offers its customers MPEG 4 with DVBS 2 – currently the most advanced digital broadcasting technologies available in the world after HD broadcasting. These two technologies combine the benefits of higher compression with better performance under low signal strength, which enables us to deliver a distinctly clearer picture on our customer’s TV in comparison to any other comparable broadcasting technology. Additionally, Airtel digital TV brings many firsts to the DTH segment in India including a Universal Remote which operates both the Set Top Box and TV set as well as Interactive Applications which give customers the freedom to book movie tickets, travel package and shop for branded products, among others. Users can also access city-specific news and update themselves on the latest stock news. We are also the only one to offer our customers the pleasure of listening to ad-free Worldspace Satellite radio. All this is backed by 24x7 customer care. 

    About Bharti Airtel Limited: Bharti Airtel Limited, a group company of Bharti Enterprises, is Asia’s leading integrated telecom services provider with operations in India and Sri Lanka and an aggregate of 113.44 million customers as of end of September 2009, consisting of 110.51 million mobile customers. Bharti Airtel has been ranked among six best performing technology companies in the world by BusinessWeek.

    Bharti Airtel is structured into three strategic business units - Mobile services, Telemedia services and Enterprise services. The mobile business offers services in India and Sri Lanka. The Telemedia business provides broadband, IPTV and telephone services in 95 cities. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. All these services are provided under the Airtel brand. Airtel’s national high-speed optic fibre network currently spans over 104,540 Rkms covering all the major cities in India. The company has two international landing stations in Chennai that connects two submarine cable systems - i2i to Singapore and SEA-ME-WE-4 to Europe. For more information, visit