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    Airtel introduces India’s first free mobile access to Twitter

    From now till 1st March 2012, Airtel mobile customers can enjoy free access to Twitter via http://mobile.twitter.com, and can also use SMS shortcode 53000 to sign up for Twitter and even Tweet or receive Tweets from specified users
     
    New Delhi, 1st December, 2011: Bharti Airtel, leading global telecommunications company with operations in 19 countries across Asia and Africa, today announced that its 170 million plus mobile customers in India will now potentially be able to access Twitter on their mobile phones for free till 1st March 2012. This limited period Twitter offer by Airtel is a first-of-its-kind initiative in India which allows customers to enjoy free access to Twitter through web browsers (by visiting http://mobile.twitter.com) and enjoy posting Tweets, keeping up with news and what’s happening in the world, and following friends, celebrities etc,and more. What’s more, even without activating GPRS --- Airtel mobile customers can sign up for Twitter or subscribe to SMS updates of specific users (via short code 53000) on their mobile phones free for the period of this offer.

    With over 100 million active users worldwide, Twitter is an information network that instantly connects people everywhere to what's most meaningful to them. People can share and read Tweets of up to 140 characters, which can also include photos, videos or links to websites and news stories.
     
    Mr. N Rajaram, Chief Marketing Officer – Consumer Business, Bharti Airtel said, “Today’s discerning Indian customer is increasingly relying on the mobile device for accessing everything from emails to music to social networks. In conjunction with this trend, we are pleased to introduce 90 days of free access to Twitter for mobile users in India --- first on Airtel. With this, 170 million+ Airtel mobile customers will now potentially be able to enjoy Twitter’s rich interface on their mobile web browsers or access updates posted by specific users through SMS notifications free of charge. This initiative will introduce new users to an exciting world of possibilities that mobile internet enables, thus providing an impetus to data services market”. He added, “Airtel has always been committed to delivering experiences that are innovative and relevant for customers. This launch reinforces our focus on this promise and adds to our list of many industry firsts”.
     
    Ways to enjoy free Twitter access on Airtel till 1st March 2012
     
    » Twitter mobile website: Visit mobile.twitter.com (with or without GPRS subscription), follow simple sign up process by entering your mobile number and start using!
     
    » Create new account on Twitter on SMS: SMS 'START' to 53000, upon receiving reply – SMS 'SIGNUP' to 53000. Next, type a username (unique and less than 15 characters) and send that to 53000. Once Twitter approves your username, you will get a confirmation message, prompting you to SMS a chosen password to 53000. On completion of this process, your Twitter account will be created. Sign up is only required if a user wants to tweet
     
    » Follow specific Twitter users on SMS: To receive updates from a specific user, SMS ‘Follow ’ to 53000. Users can follow others on Twitter on SMS even without having a Twitter account of their own
     
     
    Existing Twitter users can now view their timeline, find and follow accounts, post new Tweets, see Tweets mentioning them, and reply to other users and retweet their Tweets - all for free on Airtel from now till 1st March 2012. Those new to Twitter can choose to sign up using their mobile number – or even subscribe to celebrity Twitter updates via SMS alerts.
     
    To know more, visit www.airtel.in/twitter
     
    About Bharti Airtel Limited
    Bharti Airtel Limited is a leading global telecommunications company with operations in 19 countries across Asia and Africa. The company offers 3G voice & data services, fixed line, high speed broadband, IPTV, DTH, turnkey telecom solutions for enterprises and national & international long distance services to carriers globally. In rest of the geographies it offers mobile voice & high speed wireless internet. Bharti Airtel has been ranked among the six best performing technology companies in the world by BusinessWeek. Bharti Airtel had over 238 million customers across its operations at the end of October 2011. To know more please visit, www.airtel.in