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    Airtel launches 'Re 1 Entertainment Store' for its mobile customers
     
    Leverages the affordable 'Re 1' tag to simplify data services for customers and encourage the mobile internet experience among first-time users
     
    • Following the success of its 'Re 1 video downloads' campaign – Airtel has now announced a virtual 'Re 1 Entertainment Store' which allows customers to download a host of services including music, games, videos and photos – all for just Re 1
    • Internet browsing offers priced at Re 1 also available for affordable access to social networks and news updates
    • Customers can now dial 56789 from their Airtel mobile phones to visit the 'Re 1 Entertainment Store' and get started
     
    New Delhi, August 16, 2013: Bharti Airtel, a leading global telecom services provider with operations in 20 countries across Asia and Africa, today announced the launch of its virtual 'Re 1 Entertainment Store' which offers a wide range of exciting mobile content (including music, videos, games and photos) and internet browsing offers – all at Re 1 only. Airtel mobile customers can now dial 56789 from their phones to visit the 'Re 1 Entertainment Store' and get started. The store is compatible with over 5,500 mobile devices including feature phones.
     
    The launch of the 'Re 1 Entertainment Store' by Airtel follows the tremendous success seen by its 'Re 1 video downloads' campaign rolled out by the company earlier in April this year. With these initiatives, Airtel continues to leverage the affordable 'Re 1' tag to simplify data services for its customers and encourage the mobile internet experience among first-time users across India.  
    How to access Airtel's all new 'Re 1 Entertainment Store'?
    Option 1: Call toll-free IVR 56789, you will receive a WAP link of the entertainment store in your SMS inbox. Upon clicking on this link, you will be taken to the 'Re 1 Entertainment Store' to follow the simple download process
    Option 2: Simply type http://one.airtellive.com in your phone's web browser and follow the simple download process
     
    To promote the rollout of 'Re 1 Entertainment Store', Airtel has also launched a high-decibel campaign comprising of 4 TV commercials. Supporting the TV campaign will be an exciting mix of outdoor and digital promotional legs.
     
    What all does 'Re 1 Entertainment Store' offer?
    Content to download @ Re 1:
    » 3,00,000+ videos, games, songs and photos available for across languages, genres and devices
    (Note: More content in all of the above categories is also available in packs priced at higher price points)
    Internet browsing offers @ Re 1:
    » For access to Facebook, Yahoomail, Twitter and LinkedIn direct links - One day special customized mobile internet packs with 3MB of Data bundled
    » For access to News Updates direct link - Read news from over 60 newspapers in 11 languages
    (Note: These offers are valid till 23:59hrs same day. Charges post 3MB applicable at Volume Based Charges or data packs. On pack activation, customer gets on to the respective wapsite and is sent an SMS with direct link to the site for future reference.)
     
    To check out 'Re 1 Entertainment Store', customers can dial 56789 from their Airtel mobile phones or visit www.airtel.in/rupee1
     
    About Bharti airtel Limited
    Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 4 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed DSL broadband, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G wireless services and mobile commerce. Bharti Airtel had over 275 million customers across its operations at the end of June 2013. To know more please visit, www.airtel.com